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What Canadians are buying: the pickup-truck market in 2026

Canada registered 182,716 new pickups in the first half of 2026. See Motorz.ca’s powertrain breakdown, year-over-year changes and methodology.

Three unbranded pickup trucks representing different Canadian market segments in a mountain setting

Canada recorded 182,716 new pickup-truck registrations in the first half of 2026, down 5.5% from 193,377 in the same two quarters of 2025. Gasoline remained dominant, hybrid registrations rose 33.2%, and battery-electric pickups fell 56.2% in this official registration dataset.

Chart showing Canadian pickup registrations by powertrain in the first half of 2026
Original Motorz.ca data visualization. See the methodology and sources in this article.

Direct answer: the data describes new registrations by vehicle type and powertrain—not model sales rankings. Comparable model-level national data was not available in the official table, so this analysis does not declare a “best-selling truck.”

Canada pickup registrations by powertrain

PowertrainH1 2025H1 2026Change
Gasoline129,882127,546-1.8%
Diesel44,00335,095-20.2%
Hybrid12,91317,197+33.2%
Battery electric6,5782,878-56.2%
Motorz.ca calculation from Statistics Canada table 20-10-0025-01. H1 sums the first and second quarters. Categories are registrations, not sales or deliveries.

What changed in the first half of 2026

Gasoline pickups were nearly flat at 127,546 registrations, while diesel registrations declined to 35,095. Hybrid pickups increased to 17,197 and represented about 9.4% of the segment. Battery-electric pickups accounted for 2,878 registrations, about 1.6%.

The mix matters more than a single quarterly headline. Hybrids gained 4,284 registrations while diesel and battery-electric models lost 8,908 and 3,700 respectively. Availability, fleet timing, pricing and incentives can affect registrations; the table does not establish why buyers chose a powertrain.

Registration data is not a model sales chart

Statistics Canada defines this as new motor vehicle registrations. Manufacturer sales releases may instead report wholesale sales or deliveries and may use different periods. Motorz.ca therefore keeps this official segment analysis separate from its truck buyer guide, which owns comparison intent.

Methodology and limitations

  • Downloaded table 20-10-0025-01 on September 11, 2026.
  • Selected Canada, pickup trucks, number of vehicles, and summed Q1 plus Q2.
  • Compared identical periods in 2025 and 2026.
  • No model ranking or provincial inference is made.
  • Later revisions may change historical values.

Primary source

Statistics Canada table 20-10-0025-01: New motor vehicle registrations, quarterly, by geographic level.

Sources and disclosures

About the author

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