Pickup trucks are more than just vehicles in Canada; they’re often essential tools for work, recreation, and navigating diverse landscapes and challenging weather. The Canadian truck market is robust and competitive, with manufacturers constantly innovating to offer more power, capability, comfort, and technology.
If you’re in the market for a new truck, navigating the options can be overwhelming. Knowing which trucks consistently top the sales charts is a great starting point, as it often indicates reliability, popularity, and a strong feature set that resonates with Selling Trucks in Canada. This guide breaks down the top 10 best-selling trucks in Canada, offering insights to help you make an informed decision.
Let’s dive into the heavy hitters dominating Canadian roads.
Ford F-Series Trucks in Canada
For decades, the Ford F-Series, particularly the F-150, has held the undisputed title of Canada’s best-selling truck, and often, best-selling vehicle overall. This isn’t just a trend; it’s a long-standing legacy built on a reputation for rugged durability, a wide range of configurations, and continuous innovation.
The F-Series lineup, including the Selling Trucks in Canada Duty models (F-250, F-350, etc.), offers unparalleled choice. You can find everything from basic work trucks to luxurious haulers and formidable off-road machines like the Raptor. Engine options are plentiful, including potent V6, V8, and hybrid powertrains, paired with a capable 10-speed automatic transmission. The F-150 is known for its impressive towing and payload capacities, making it a go-to for contractors, adventurers, and families alike. Recent generations have introduced advanced technology like Pro Power Onboard, turning the truck into a mobile generator, and the Blue Cruise hands-free driving system. Its adaptability, combined with a strong dealer network and proven track record, solidifies its top spot.
Ram Pickup
Consistently battling for the second Selling Trucks in Canada, the Ram Pickup (primarily the Ram dodge 1500, but including Heavy Duty models) is a formidable competitor known for its comfortable ride, refined interior, and powerful engine options. Ram has carved out a significant niche by focusing on interior quality and innovative features.

The Ram 1500 is particularly Selling Trucks in Canada for its coil-spring rear suspension (on most models), which provides a smoother ride compared to traditional leaf springs. This makes it a popular choice for those who use their truck for both work and daily driving. Engine options include potent V8s and a popular EcoDiesel V6 (though engine availability can change year to year). Ram’s Uconnect infotainment system is also highly regarded for its ease of use and large available touchscreen displays. Luxury trims offer interiors that rival many premium cars. For those needing more capability, the Ram Heavy Duty trucks provide serious towing and hauling prowess. Ram’s focus on comfort and technology, without sacrificing capability, makes it a strong contender.
GMC Sierra
The GMC Sierra, a close relative to the Selling Trucks in Canada Silverado, holds a strong position in the Canadian market, often appealing to buyers looking for a slightly more premium feel and distinct styling. The Sierra lineup includes the Sierra 1500 and the heavy-duty Sierra 2500HD and 3500HD.

GMC positions the Sierra as a cut above the standard work truck, with available features like the MultiPro Tailgate (a versatile tailgate with multiple configurations), advanced trailering technologies, and upscale Denali trims featuring luxurious interiors and advanced tech. Engine options mirror the Silverado, offering a range of gasoline and diesel choices providing strong performance and towing capabilities. The Sierra’s appeal lies in its blend of rugged capability and refined features, making it suitable for both demanding jobs and comfortable daily use.
Chevrolet Silverado
Sharing a platform and many components with the Selling Trucks in Canada, the Chevrolet Silverado is another perennial top seller in Canada. Known for its strong work ethic and wide range of configurations, the Silverado 1500 and its heavy-duty counterparts (Silverado 2500HD and 3500HD) are common sights on job sites and highways across the country.

The Silverado offers a broad spectrum of trims, from no-nonsense work trucks to feature-rich models. It provides a variety of engine options, including powerful V8s and fuel-efficient diesels, allowing buyers to tailor performance to their specific needs. Chevrolet has also focused on integrating useful technology, including advanced trailering systems and infotainment features. While often seen as slightly less luxurious than its GMC sibling in comparable trims, the Silverado offers robust capability and proven reliability, making it a popular and dependable choice for Selling Trucks in Canada truck buyers.
Toyota Tacoma
Stepping down in size from the full-size giants, the Toyota Tacoma is Selling Trucks in Canada best-selling midsize pickup truck. Renowned for its legendary reliability, off-road capability, and strong resale value, the Tacoma appeals to buyers who need a capable truck but prefer a smaller footprint than a full-size model.

The Tacoma has built a loyal following due to its reputation for being nearly indestructible. While its powertrain might not be the most powerful or fuel-efficient in the segment, its durability is unmatched. It excels off the beaten path, especially in TRD trims equipped with features like crawl control and multi-terrain select. Its size makes it more maneuverable in urban environments and easier to park than larger trucks. For those prioritizing reliability and off-road adventures, the Toyota Tacoma remains a top choice.
Toyota Tundra
Toyota’s full-size offering, the Selling Trucks in Canada, competes in the same segment as the F-150, Ram 1500, and Silverado/Sierra. While it doesn’t match the sales volume of the top three, it holds a respectable position and has gained popularity with its recent redesign.

The latest generation Tundra features a focus on technology and a new twin-turbo V6 engine (including a hybrid option) that offers impressive power and torque. It provides a comfortable ride and a well-appointed interior, especially in higher trims. While historically known for its V8 engine, the new V6 aims to balance performance with improved fuel economy. The Tundra is a solid contender for those seeking Toyota’s reputation for reliability in a full-size Selling Trucks in Canada, offering capable towing and hauling for various needs.
Ford Ranger
After a hiatus from the North American market, the Ford Ranger returned as a midsize contender. Positioned to compete with the Toyota Tacoma and Chevrolet Colorado/GMC Canyon, the Ranger offers a blend of capability and technology.

The Ranger is powered by a potent turbocharged four-cylinder engine paired with the 10-speed automatic transmission, providing strong acceleration and respectable towing capacity for a midsize truck. It offers modern features and driver-assist technologies. While perhaps not having the same long-standing reputation as the Tacoma, the Ranger provides a compelling option for those seeking a capable and modern midsize truck with Ford’s truck Selling Trucks in Canada.
Chevrolet Colorado / GMC Canyon
These twin midsize trucks from General Motors offer a strong alternative in the segment, competing directly with the Toyota Tacoma and Ford Ranger. They provide a good balance of capability, comfort, and technology.
The Chevrolet Colorado and GMC Canyon share powertrains and chassis components but offer distinct styling and trim levels. They are available with various engine options, including powerful gasoline engines. They offer respectable towing and payload capacities for the midsize class and are available with off-road oriented trims. These trucks are a good fit for buyers who need more capability than a compact truck but don’t require the full size of an F-150 or Silverado.
Ford Maverick
Representing a newer entry into the Selling Trucks in Canada market, the Ford Maverick is a compact pickup truck that has quickly gained popularity due to its smaller size, fuel efficiency, and lower price point. It’s built on a car platform (shared with the Bronco Sport and Escape), giving it a more comfortable ride than traditional body-on-frame trucks.

The Maverick comes standard with a fuel-efficient hybrid powertrain, making it an attractive option for city dwellers or those who don’t require heavy-duty towing or hauling. A more powerful turbocharged gasoline engine is also available. Its compact size makes it easy to maneuver and park, while still offering the practicality of an open bed. The Maverick appeals to a different buyer than traditional full-size trucks, focusing on versatility and efficiency for lighter-duty needs.
Hyundai Santa Cruz
Another entrant in the compact truck segment, the Selling Trucks in Canada Cruz, offers a unique blend of SUV comfort and truck bed utility. Like the Maverick, it’s based on a car platform (shared with the Tucson), providing a smooth ride and refined interior.

The Santa Cruz features distinctive styling and a well-equipped interior with modern technology. It’s available with gasoline engine options and offers all-wheel drive. While its bed is smaller and its towing/payload capacities are less than larger trucks, it provides a practical solution for those who need occasional hauling capability without the size and fuel consumption of a traditional truck. The Santa Cruz caters to buyers looking for a versatile and comfortable vehicle with the added utility of an open bed.
Your Truck Buying Guide: Choosing the Right Fit
Now that you know the top contenders, how do you choose the best truck for your needs? Consider these factors:
Intended Use: Will you be primarily using the truck for work, towing heavy loads, off-roading, or daily commuting? Your primary use case will heavily influence the size, engine, and features you need.
Towing and Payload Capacity: If you plan to tow a boat, RV, or trailer, or haul heavy materials, pay close attention to the truck’s maximum towing and payload ratings. Ensure the truck you choose can safely handle your expected loads.
Cab and Bed Configuration: How many passengers do you typically carry? How long or large are the items you’ll be hauling in the bed? Choose a cab style (Regular, Extended, or Crew Cab) and bed length that fits your passenger and cargo needs.
Engine Options: Consider the available Selling Trucks in Canada options in each model. Do you need maximum power for towing, or is fuel efficiency a higher priority? Research gasoline, diesel, and hybrid options.
Drivetrain: Do you need two-wheel drive Selling Trucks in Canada or four-wheel drive (4WD)? For Canadian winters and off-road adventures, 4WD is often a wise investment.
Features and Technology: Modern trucks offer a wide array of features, from advanced infotainment systems and connectivity options to driver-assist technologies and luxury amenities. Determine which features are important to you.
Budget: Trucks vary significantly in price Selling Trucks in Canada on the size, trim level, and options. Determine your budget and consider both the purchase price and ongoing costs like fuel, insurance, and maintenance.
Reliability and Resale Value: Research the reliability Selling Trucks in Canada and typical resale value of the models you’re considering. A reliable truck with good resale value can save you money in the long run.
Test Drive: Always test drive any Selling Trucks in Canada you are seriously considering. Pay attention to the ride quality, handling, acceleration, braking, and overall comfort.