The hum of excitement and the glint of polished chrome are returning to Montreal Auto Show. As one of the most anticipated events on Quebec’s calendar, the Montreal International Auto Show (Salon de l’Auto de Montréal) is more than just a convention; it’s a cultural institution. For ten days every January, the Palais des congrès de Montréal is transformed into a mecca for car enthusiasts, prospective buyers, and families looking for a spectacular experience. This year’s show, from January 16-25, 2026, promises to be bigger and more dynamic than ever, reflecting the seismic shifts happening in the automotive world.

Whether you are a die-hard gearhead, a family in search of a new Montreal Auto Show, or someone simply curious about the future of transportation, the Auto Show has something for you. This comprehensive guide will walk you through what to expect, highlight the must-see exhibits, and provide a roadmap for navigating the sprawling floor to make the most of your visit.

The Legacy of the Montreal Auto Show

The Montreal Auto Show holds a special place in the North American automotive landscape. It is not just a showcase of new models; it’s a celebration of Quebec’s unique relationship with the automobile.

A Quebec Institution with a Distinct Focus

For decades, the Salon de Montreal Auto Show has been a key event for major automakers to connect with Quebec consumers. The province’s market is unique, known for its strong preference for all-wheel-drive vehicles and its leadership in electric vehicle adoption, a trend driven by generous government incentives and abundant, low-cost hydroelectricity. As a result, the show has evolved to become a premier destination for consumers to explore the latest in sustainable mobility, with a focus on models that are practical for the Quebec climate.

 More Than Just Cars: A Sensory Experience

Beyond the shiny cars, the Montreal Auto Show is a multi-sensory experience. The air crackles with energy, the halls echo with the low rumble of performance engines and the excited chatter of crowds. It’s a place to not only see but also touch, sit in, and learn about the vehicles that will shape our future. For many families, it’s an annual tradition, a chance to get up close and personal with dream cars and the practical rides of tomorrow.

The Main Event: What’s On Display?

This is the heart of the show. With hundreds of Montreal Auto Show on display across multiple floors, it can be overwhelming to know where to start. We’ve broken down the must-see exhibits into key categories that capture the spirit of the show.

The EV Revolution: A Montreal Highlight

Given Quebec’s status as a leader in EV adoption, the Montreal Auto Show pavilion is always a centerpiece of the show. Automakers know they must put their best electric foot forward here. This year, expect to see an even wider array of EVs than ever before, from affordable hatchbacks to ultra-luxurious SUVs.

• The Next Generation of Mainstream EVs: Hyundai and Kia have been hugely successful in the Quebec market with the IONIQ 5 and EV6. This year, look for their newest offerings and concepts. The Volkswagen ID.4 has also become a familiar sight on Montreal roads, and its newest iterations will be on display, highlighting improvements in range and technology. Don’t miss the much-anticipated rebirth of the Chevrolet Bolt, which is set to return with a new design and even better value, making it an ideal choice for the budget-conscious Montreal Auto Show.
• The Future is Electric SUVs: SUVs are the most popular vehicle segment in Quebec, and their electrification is at the forefront of the show. The new Volvo EX30 and EX90 are expected to draw huge crowds with their sleek design and advanced safety features. Similarly, the Ford Mustang Mach-E and the all-new all-electric Jeep Wagoneer S will showcase how automakers are successfully electrifying their most iconic nameplates.
• The Shock and Awe of the Cybertruck: While it may not be a new debut, the surprise appearance of the Tesla Cybertruck at a recent show captured headlines and drew massive crowds. It’s a perfect example of a “must-see” exhibit. Expect a similar, unmissable high-impact vehicle that will become a focal point for thousands of photos and selfies.

Concept Cars: Glimpses of the Future

This is where automakers let their imaginations run wild. Concept cars are not for sale; they are rolling laboratories and design studies that hint at the direction a brand is heading. These are often the most visually stunning and Montreal Auto Show at the show.

• BMW’s “Neue Klasse”: BMW is set to redefine its brand with its new “Neue Klasse” electric platform. The concepts based on this platform, which will inform the design of the next generation of BMWs, including the 3 Series, are a must-see. They showcase a new design language, an 800-volt charging architecture, and an AI-driven infotainment system that will change the way we interact with our cars.
• Mercedes-Benz’s Bold New Vision: Mercedes-Benz has been pushing the boundaries of luxury and technology. Look for new concepts that feature the stunning “hyperscreen” that spans the entire dashboard and are powered by AI-driven operating systems. The Concept AMG GT XX will also showcase a new era of electric performance.
• Wild and Wonderful Designs: Expect to see other concepts from brands like Montreal Auto Show and Genesis that challenge conventional design norms. These vehicles are a preview of technologies that may be commonplace in five to ten years, from bi-directional charging to advanced autonomous features.

The Muscle & Performance Car Pavilions

For those who crave the roar of an engine and the thrill of speed, the performance car section is where the passion comes alive.

• The American Icons: The rivalry between the Ford Mustang and the Chevrolet Corvette is a timeless tradition. Expect to see the latest iterations of these legendary cars, including the track-focused Ford Mustang GTD and the insanely powerful Corvette ZR1. These vehicles combine raw power with cutting-edge engineering and are sure to draw a Montreal Auto Show.
• The New Era of Muscle: The Dodge Charger Daytona, the world’s first all-electric muscle car, is a game-changer. Its bold design and high-performance electric motors are a must-see for anyone interested in how iconic brands are adapting to the electric future without sacrificing what makes them special.
• Exotics and Supercars: A highlight of recent shows has been the presence of multi-million dollar exotic car collections. From rare Ferraris and Porsches to stunning McLaren and Lamborghini models, these exhibits are a spectacle of design and engineering mastery. Keep an eye out for a dedicated area showcasing these dream machines.

Beyond the Exhibits: Interactive and Educational Zones

The Montreal Auto Show is not just a place to look at cars; it’s a place to interact with them and the technology that powers them.

Electric Vehicle Test Drives

This is arguably the most valuable experience the show has to offer. In collaboration with CAA-Quebec, the auto show provides a dedicated indoor and outdoor area where attendees can get behind the wheel of dozens of different EVs. This hands-on experience allows you to feel the instant torque, experience the silent ride, and get a realistic sense of what it’s like to drive an electric car without the pressure of a dealership. For many, this is the final push they need to make the Montreal Auto Show.

Technology and Aftermarket Zones

The show floor also features zones dedicated to the technology that powers the modern car. You can explore new infotainment systems, driver-assistance technologies, and the latest in connectivity. The aftermarket and tuning zone is also a popular spot, showcasing custom builds, unique modifications, and all the gear you need to personalize your ride. It’s a place where you can see the creativity and passion of car enthusiasts on full display.

The Exotic Car Showcase

While some exotic cars are scattered among brand displays, there is often a dedicated showcase that brings together the most exclusive and rarest vehicles. This is where you might find a classic Ferrari Aperta or a modern Montreal Auto Show. The sheer artistry and engineering that go into these vehicles are worth the price of admission alone.

Insider Tips for a Perfect Visit

To get the most out of your day at the show, a little planning goes a long way.

Best Time to Go

The show is at its busiest on weekends. If you can, visit on a weekday morning or in the early afternoon for fewer crowds and a better chance to get up close to the cars you want to see. The last weekend is often the most crowded, so plan accordingly.

How to Plan Your Visit

The Palais des Montreal Auto Show is large, and it’s easy to get lost. Download the official auto show app or grab a physical floor plan at the entrance. Make a list of your top five must-see vehicles and exhibits and prioritize those. This ensures you don’t miss the highlights while allowing you to explore the rest of the show at your own pace.

Don’t Forget the Photos

The auto show is a feast for the eyes. Bring a fully charged phone or camera and be ready to capture your favorite moments. Many manufacturers create elaborate, stylized displays that are perfect for photos, so look for those dedicated photo opportunities.